Why Advertise on ESPN 106.7?
Who listens to sports on the radio?
Most likely some folks you’d love to reach!
Here’s a look at the radio sports audience, using a variety of sources:
- 62% of radio sports listeners are age 25-54
- 52% are 18-44
- 63% men, 37% women
- Nearly two-thirds are college graduates or have attended college—twice the national average
- 68% are employed full-time; 73% are employed either full-time or part-time
- 38% have household incomes of $50,000 + (only 33% of TV viewers do)
- 52% have household incomes of $40,000 + (only 46% of TV viewers do)
- 34% earn over $100,000, compared to just 15% of the general population
- Median household income $81,560
- Over 20% are managers or administrators, more than twice the national average
- More likely to be in a professional, technical, manager, or sales position
- More likely to own their own home
- More likely to be married
- Own stock—65% more likely than the average American
- Own mutual funds—82% more likely
- 3+ domestic air trips in past year—106% more likely
- 3+ foreign air trips in past year—82% more likely
- Belong to frequent flyer program—84% more likely
- Own luxury car—42% more likely
- Own sport utility vehicle—40% more likely
- Trade stocks, bonds or funds online—163% more likely
- Bought a new car in the past 12 months—61% more likely
- Bought a new domestic car in the past 12 months—37% more likely
- Bought a new imported car in the past 12 months—29% more likely
- Bought a major kitchen appliance in the past 12 months—24% more likely
- Bought household furniture in the past 12 months—33% more likely
- Bought sporting goods in the past 12 months—54% more likely
- Shopped at a department, discount, clothing or children’s store in past 12 months—11% more likely
- Opened a checking or savings account in the past 12 months—52% more likely
- Drunk wine or beer—23% more likely
ESPN 106.7 is Auburn/Opelika’s sports radio leader. Let us help you reach our listeners!
Sources: AcWit, BIA/Kelsey, Gallup, Interep, MediaMark, MRI, Nielsen, Simmons
The ESPN 106.7 Audience
ESPN 106.7 Delivers Educated & Affluent Male Listeners
For companies that want to reach men who love sports – and who have the disposable income to purchase products and services – there is no better place to deliver their message than ESPN 106.7.
Demographic Profile – Adults 18+ | ||||
Gender: | Education: | |||
Men | 78.7% | College Graduate or More | 46.6% | |
Women | 21.2% | Some College | 28.7% | |
High School Grad or GED | 20.8% | |||
Age: | <Grade 12 Education | 3.9% | ||
18-24 | 4.7% | |||
25-34 | 19.8% | Occupation: | ||
35-44 | 22.9% | Professional | 18.0% | |
45-54 | 21.8% | Management/Business | 18.4% | |
55-64 | 17.0% | Sales and Office | 16.7% | |
65+ | 13.7% | Construction/Maintenance | 6.4% | |
Median Age | 46.2 yrs | Other | 17.2% | |
Source: gfK MRI Doublebase – 2015 Adults 18+ – Total Week Cume Audience for Formats |
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Household Income | ||||
$100K+ | 46.4% | |||
$75,000-$99,999 | 16.3% | |||
$50,000-$74,999 | 17.4% | |||
$30,000-$49,999 | 10.3% | |||
<$30,000 | 9.6% | |||
Medium Household Income | $94,500 |