ESPN 106.7 Delivers An Educated and Affluent Male Audience

For businesses that want to reach men who love sports – and who have the disposable income to purchase products and services – there is no better place to deliver their message than ESPN 106.7.

Why Advertise on ESPN 106.7?

Here’s a look at the radio sports audience, using a variety of sources:

• 62% of radio sports listeners are age 25-54
• 52% are 18-44
• 63% men, 37% women
• Nearly two-thirds are college graduates or have attended college—twice the national average
• 68% are employed full-time; 73% are employed either full-time or part-time
• 38% have household incomes of $50,000 + (only 33% of TV viewers do)
• 52% have household incomes of $40,000 + (only 46% of TV viewers do)
• 34% earn over $100,000, compared to just 15% of the general population
• Median household income $81,560

Because the people who listen to sports on radio are folks YOU want to reach!

• Over 20% are managers or administrators, more than twice the national average
• More likely to be in a professional, technical, manager, or sales position
• More likely to own their own home
• More likely to be married
• Own stock—65% more likely than the average American
• Own mutual funds—82% more likely
• 3+ domestic air trips in past year—106% more likely
• 3+ foreign air trips in past year—82% more likely
• Belong to frequent flyer program—84% more likely
• Own luxury car—42% more likely
• Own sport utility vehicle—40% more likely
• Trade stocks, bonds or funds online—163% more likely
• Bought a new car in the past 12 months—61% more likely
• Bought a new domestic car in the past 12 months—37% more likely
• Bought a new imported car in the past 12 months—29% more likely
• Bought a major kitchen appliance in the past 12 months—24% more likely
• Bought household furniture in the past 12 months—33% more likely

• Bought sporting goods in the past 12 months—54% more likely
• Shopped at a department, discount, clothing or children’s store in past 12 months—11% more likely
• Opened a checking or savings account in the past 12 months—52% more likely
• Drunk wine or beer—23% more likely

ESPN 106.7 is Auburn/Opelika’s sports radio leader. Let us help you reach our listeners!

 Sources: AcWit, BIA/Kelsey, Gallup, Interep, MediaMark, MRI, Nielsen, Simmons